Second Edition
The Global Marketing Management System Online--Second Edition
Background
The GMMSO is based on the Global Marketing Management System (GMMS) book previously published by Pearson Education, Inc. It is the result of 25 years of international marketing research and analysis, teaching and testing the system with companies interested in marketing their goods or services abroad. Many students, company executives, and international business practitioners and consultants have been involved in and have successfully used the system to assist companies with international development goals and objectives. The case studies are examples of actual student projects using the GMMSO.