The following describes how you will go about using the Global Marketing Management System Online to achieve your international business objectives:

		1. Gather Information Gather information about your organization and the countries you are interested in using conventional (library, books, magazines, commerce offices) and online resources.
		2. Enter Information Enter the information, both primary and secondary, that you have gathered into the Global Marketing Management System Online. Respond to the questions asked to help you select and rank alternative country markets for your organization. The heart of the GMMSO is in the intelligent questioning and assistance provided as you enter information.
		3. Generate Reports Generate reports based on the information you entered. These reports are given to you in the most flexible format - plain text.
		4. Refine Reports and Create Summaries Using a word processor and spreadsheet program, you can turn the GMMSO-generated report into a refined product for your organization, adding your company logo, charts/graphs and, your own summaries and conclusions from the research you have done.

Register now

< Last Page | Home | Next Page >