| Global Marketing Management System Online
Second Edition |
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| Wednesday, August 27, 2008 | ||
Testimonials“I would highly recommend this program for anyone teaching MBA’s international marketing. My students stated in the course evaluations that the most beneficial aspect of the class was the GMMSO assignment. GMMSO lets the students personalized their learning experience by selecting the product/service and regions of the world they are interested in:\”. -Dr. Barbara Wooldrigde, Tampa University
"GMMSO gives my students a logical, step by step approach to international expansion, with recommendations that have been invaluable to businesses in our global business practicum" Dr. Joseph McGill, Kean University.
“The Powertrak MBA program at Saint Mary's University of Minnesota (www.smumn.edu/mba) requires use of GMMSO in our MBA capstone course. Business in America needs more MBA grads who have learned to think through the process of developing a market. There is no better tool than GMMSO to make sure that process is thorough, based on data and is comparative”. -Dr. Karen Gulliver, Saint Mary’s University of Minnesota
“The Global Marketing Management System Online (GMMSO) has assisted me in gathering complete information regarding the following on an international level: marketing, competition, economic indicators, business issues and sensitivities. I have used the GMMSO for both my undergraduate degree at Minnesota State University, Mankato and for my MBA at the University of St. Thomas (Minneapolis). I am utilizing the GMMSO for my business, International Strategies, which assists companies and organizations with their international needs”.
-Kimberly Bennett, President, International Strategies
“As a repeat user of the
Global Marketing Management System, I recommend this product to anyone
who is contemplating their strategic moves into international markets.
The GMMSO is well structured and provides the framework for developing
a comprehensive plan for market development initiatives. The GMMSO also
encompasses supporting narrative and electronic tools that guide the
novice, as well as the seasoned international marketer, through the
analysis required to build upon the market planning framework it
provides. I have worked in the field of marketing, both domestic and
international for 15 years. The need for sound market fact finding and
the analysis of that data have been critical to the successful execution
of every market plan I have executed - the GMMSO, in its various stages
of evolution, has been a tool that I have used successfully throughout
the years”. |
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