Global Marketing Management System Online
Second Edition

Wednesday, August 27, 2008 

Testimonials

“I would highly recommend this program for anyone teaching MBA’s international marketing.  My students stated in the course evaluations that the most beneficial aspect of the class was the GMMSO assignment.  GMMSO lets the students personalized their learning experience by selecting the product/service and regions of the world they are interested in:\”.

-Dr. Barbara Wooldrigde, Tampa University

 

"GMMSO gives my students a logical, step by step approach to international expansion, with recommendations that have been invaluable to businesses in our global business practicum" 

Dr. Joseph McGill, Kean University.

 

“The Powertrak MBA program at Saint Mary's University of Minnesota (www.smumn.edu/mba) requires use of GMMSO in our MBA capstone course.  Business in America needs more MBA grads who have learned to think through the process of developing a market.  There is no better tool than GMMSO to make sure that process is thorough, based on data and is comparative”.

-Dr. Karen Gulliver, Saint Mary’s University of Minnesota

 

“The Global Marketing Management System Online (GMMSO) has assisted me in gathering complete information regarding the following on an international level: marketing, competition, economic indicators, business issues and sensitivities.  I have used the GMMSO for both my undergraduate degree at Minnesota State University, Mankato and for my MBA at the University of St. Thomas (Minneapolis).  I am utilizing the GMMSO for my business, International Strategies, which assists companies and organizations with their international needs”. 

 

-Kimberly Bennett, President, International Strategies

 

“As a repeat user of the Global Marketing Management System, I recommend this product to anyone who is contemplating their strategic moves into international markets.  The GMMSO is well structured and provides the framework for developing a comprehensive plan for market development initiatives.  The GMMSO also encompasses supporting narrative and electronic tools that guide the novice, as well as the seasoned international marketer, through the analysis required to build upon the market planning framework it provides.  I have worked in the field of marketing, both domestic and international for 15 years.  The need for sound market fact finding and the analysis of that data have been critical to the successful execution of every market plan I have executed - the GMMSO, in its various stages of evolution, has been a tool that I have used successfully throughout the years”.

-Annette Panning , Worldwide Product Marketing & Distribution Development Manager ,
Graco, Inc.



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