The Global Marketing Management System Online--Second Edition

Why Use the GMMSO?

The GMMSO is:

• User friendly (need basic computer skills only; detailed instructions are provided to guide you in completing the process)
• Interactive and integrative (you can do it independently or as a member of a team)
• Cognitive and experiential (hands-on)
• Resourceful and innovative (up-to-date web sites and targeted resources are included for each phase)
• Multidimensional (it can be used for global, regional and, individual country markets)

Register now

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